OANDA's currency converter was the primary driver of targeted traffic to OANDA.com
Finance
Problem
Onanda was going through changes and it was time to update their currency converter which was overdue for a revamp to improve the usability, interaction, styling, branding and SEO requirements.
The primary objective was to increase traffic to the converter page and design the appropriate hooks to attract customers to their FX trading platform "FXTrade"
Original Converter before we started the redesign process
Process
Kick Off
As usual we had a kick off meeting to get things started and set expectations. Conducted classic Heuristics evaluation exercise of the currency converter page and generated detailed reports. Started our interview process with customer support team on many occasions to validate our assumptions and created a design brief and presented my plan to executives.
Approach
We kicked off a number of short but affective discovery sessions to align our thinking with the executives. Kept stakeholder involved every step of he way.
Experimentation
We were given time to think about the problem from all angles. Business, Design, Technical, and most importantly the USER objectives. The goal was to deliver a new currency convert that met current modern standards but respected the history and importance of this one component or page.
Flow
Solution
Kick Off
Content Coming soon.
Approach
We kicked off a number of short but affective discovery sessions to align our thinking with the executives. Kept stakeholder involved every step of he way.
